Chief Executive, Welcome to Yorkshire
James Mason joined Welcome to Yorkshire in January 2020 as chief executive and was very much looking forward to working with the team, building on previous successes, showcasing Yorkshire across the globe and welcoming visitors to exciting world-class events. However, the coronavirus crisis has meant that Welcome to Yorkshire is collaboratively working with the county’s tourism sector on a robust recovery plan, to support and promote businesses and attractions, to enable them to reopen, recover and rebuild, following Government guidelines. The ultimate goal being to Welcome BACK to Yorkshire all visitors.
An experienced business leader, James has worked in the education, sport, public relations, broadcasting, and charitable sectors. Formerly chief operating officer of a global sport scholarships business, he has also held senior leadership roles at Bradford City and Rochdale Football Clubs.